When you consider that around 80% of new leads never actually become sales, it makes sense to introduce lead nurturing into your marketing strategy. Lead nurturing is about developing a relationship with your leads throughout the sales process to help turn your leads into proper sales, and there are many benefits to using this approach.
Your lead might have shown an initial interest, but there has been no concrete sale. The lead might have forgotten about you, but you can use lead nurturing to give them a gentle reminder that you exist and encourage them to re-engage.
If you don’t communicate regularly with your leads, you will lose their interest. It is important to keep on top of your leads and stay in touch with them through lead nurturing. If you do this, you have a much better chance of turning your leads into customers. The key to success is consistent communication and responding to your leads quickly.
Lead nurturing is a good way to find out more about your customer’s needs and the challenges they face in their business, and this can allow you to understand how to present your services to your customers in the best possible way. In doing this, you can turn more of your leads into sales.
People buy from businesses they feel they can trust – otherwise, they are just buying with the hope that the company will deliver. Think about times when you have just made a quick, one-off purchase for a product or service – only to feel completely disappointed by what they have provided. It is more important to nurture your leads, so they know you deliver a high-quality service. They will feel more comfortable using your services if you do this, which means they are far more likely to purchase from you and also tell others about you. This means more referrals and lead generation. You really need to play the long game!
If you want to hear more about our lead nurturing services and how we can help turn warm leads into sales, get in touch today.