4 Life Principles You Need to Apply in Your Marketing Right Now
Done right marketing can help you elevate your brand reputation, sales, and revenue manifolds. But getting started could be challenging, especially, if you don’t have any prior experience or insight. Well, if that’s the case with you, it’s vital that you understand the marketing is not much different from life; you can apply the principles of life to many facets of your marketing.
Whether you follow one or follow them all, they will help build a foundation that will help you in serving customers better along with improving your bottom line.
1. Give to get
This might be the most common life principle we all know (and apply); it’s one of the best ways to market your business too. In this way, you will bring the law of reciprocity into play (which says we feel an obligation to return favors we have received from others). But I almost never see businesses apply this in their marketing.
“Don’t expect to receive if you’re not willing to give.” Provide value before you extract value.
How to use this in your business
Starting out, most companies create content to sell their products. It’s not unique. To get ahead of the curve create content to help, not to sell. Once you invest in building value for your customers, the investment will drive amazing returns for your company too. Similarly, if you’re emailing to increase sales, offer something of value to your potential customers. Or, if you want reviews from your existing customers, give them something as an incentive. No matter which marketing channel you use “give to get” incredible returns.
2. Have a clear vision
If you want to be successful in life, you need to be clear about what you want to achieve. Similarly, before you create a marketing campaign, you need to be clear about what you’re trying to accomplish with it. It is easier to track progress when you’re looking at a goal instead of just a foggy idea of what you want.
“People with goals succeed because they know where they’re going.”
How to use this in your business
If you are sending an email campaign, your goal can be to drive engagement, increase sales, etc. But, you’re not going to achieve everything from a single campaign. Opting for a laser targeted goal will always make the most of every marketing dollar because setting a clear goal will improve your chances of achieving it as well as measuring results.
3. Focus on continuous improvement
Continuous learning is the key to success in life, and this aspect of life is quite identical to marketing.
“Continuous learning is the minimum requirement for success in any field.”
How to use this in your business
Join marketing groups, read stuff on marketing, observe your competitors and network with experts. These are some of the good ways to sharpen your marketing skills. But no matter how you learn don’t forget to put your learning into effect to take your marketing to new heights.
4. Prepare for success
The more you prepare, the better your chances to succeed in life, everybody knows this. The rules of marketing are the same as with the life. “Before anything else, preparation is the key to success.”
How to use this in your business
Remember, it takes planning, strategy, money, and time to get good results from marketing. So, before you start marketing you must create a marketing plan that reflects your end goal. Now, it would seem like a no-brainer to create one, and yet the marketers have been slow to adopt the standard. Only 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan? If you aren’t one of them it’s time to join the club.
If you’re seasoned marketer chances are high that you must be leveraging these principals already, but if you’re new to marketing these principals will make it easier for you to get good results from your marketing.