Author: Roop Singh

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]One of the main focuses of a B2B marketing role is to generate leads for the sales team which can be converted into new business for the company and ultimately generate revenue. There are so many different channels which can be utilized to generate leads it can be overwhelming to know where to start. Below we’ve listed two of the best ways for B2B businesses to increase their lead generation.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]At the start of the 21st century, building an email subscriber list was seen as the way forward for any business and was an effective way of generating more sales. But over time, email marketing has become more commonplace and business owners naturally assume it is ineffective and that their readers know all the "tricks" of email marketing and it is now redundant. But many argue that's not the case and that for many businesses it is actually one of the most valuable marketing tools you can use if done correctly. Here are four reasons why building an email list is still invaluable to your business.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Happy customers are even better at selling your product than you are, so make sure your customers are satisfied with what they have paid for and encourage them to tell other people. Referrals are a great way of prospecting and should be part of your sales process.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Your blog is one of the most effective ways of generating quality leads for your business. Here are a few tips to help you get your blog working hard for you.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Lead generation is the key to the success of any small business. Satisfied customers mean more sales, more growth, and more new leads. Here are five ideas that you could try to generate fresh leads for your business.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sales can be a tricky business. Some salespeople appear effortlessly successful with supreme confidence in their own abilities. The reality is that the sales process is one engrossed in highs and lows for salespeople of all levels.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]There are many ways to promote a business, both offline and online. Search engine optimization and social media marketing may gain a lot of the headlines, but outbound marketing techniques like email marketing have very definite benefits for businesses, especially if you are looking to build a list of qualified, aware and active leads.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Many salespeople are superstitious. To be fair, blaming the cosmos for the bad day you might be having is just that little bit easier than accepting that there's something that you personally need to do differently.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]When you consider that around 80% of new leads never actually become sales, it makes sense to introduce lead nurturing into your marketing strategy. Lead nurturing is about developing a relationship with your leads throughout the sales process to help turn your leads into proper sales, and there are many benefits to using this approach.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Cold calling seems to be a dirtier word every day whenever we talk about the sales process. People don't like receiving cold calls and, in turn, they don't like making them, but as an essential aid to your day-to-day prospecting, doesn't it just make sense to try and turn the whole experience into something just that little bit more pleasant?