Author: Roop Singh

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Outbound Marketing - Brief Overview and Facets Around it

Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]At MarketJoy, we adhere to the unique challenges that software companies face while matching target customers’ pain points with their highly technical key features and consistently deliver qualified leads and appointments that convert. In the end, everything comes down to lead generation.
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The terms inbound and outbound embody a type of cultural shift in the entire way of how marketing works, particularly across different channels. To accelerate the sales and get qualified leads, companies are required to function hand in hand with outbound and inbound marketing while building a strong strategy to power it all.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Coming on May 25th, 2018, EU’s General Data Protection Regulations (GDPR) is one of the greatest change in data security in last 2 decades. Ruling the headlines, this new regulation states that any company that processes, stores or uses data related to an EU citizen will be subject to citations and accompanies fines for noncompliance - even with just one customer. With merely a few days left for it to get implemented, it is required for the US companies to put a plan in place well in time for their Outbound Marketing Practices. But, first, dig deep into the know-how of GDPR.
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How B2C Influence on B2B Customer Experience (CX)

 

The buyer's journey of B2B is completely different and more complex than B2C

Engaging with B2B customers and developing a greater B2B customer experience strategy requires a deeper understanding of their requirements, and knowledge of their organizational structure. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]While working towards a fresh campaign to introduce a new product, all the teams are required to work in sync be it marketing or sales in order to put the same communication across the market. Too often, the importance of working together is missed out when the teams are focused on setting the strategies and planning for the campaign within their own team. The beginning of any campaign is the perfect time to start building the bridge between both the teams. It is required to get the response back from the target market and there comes a Sales Development Representative, the point of contact with the customers.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_id="jyoti"]Effective prospecting is about so much more than a winning script that engages your target customers. Today businesses which recognize the importance of teleprospecting are looking to restructure their organization, placing teleprospecting teams at the center of their business plans. In order to do that, it's essential that the team is both structured and focused, but is that really achievable?
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]When you make a sales call to a prospective customer, you can often hear their objections rattling around in their head, even though they might not voice them out loud. In many cases, customers choose not to voice these concerns at all, but will simply choose not to purchase from you and ignore your calls in the future.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Savvy sales professionals know that the most fruitful lead generation activities come from in-depth knowledge of exactly who you are talking to. That is not just in terms of creating an Ideal Client Profile (ICP). It is also about understanding the difference between decision makers, gate-keepers, and influencers. Knowing the nature of each can make the whole sales process slicker and more effective.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]With changing times comes the need to change strategies. What once worked flawlessly has become outdated and in need of replacement. In the era of Google, social networking, and online information, the old mantra of Budget, Authority, Needs and Timeline just no longer fits the bill for successful sales and marketing techniques.