Author: Roop Singh

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]When you consider that around 80% of new leads never actually become sales, it makes sense to introduce lead nurturing into your marketing strategy. Lead nurturing is about developing a relationship with your leads throughout the sales process to help turn your leads into proper sales, and there are many benefits to using this approach.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Cold calling seems to be a dirtier word every day whenever we talk about the sales process. People don't like receiving cold calls and, in turn, they don't like making them, but as an essential aid to your day-to-day prospecting, doesn't it just make sense to try and turn the whole experience into something just that little bit more pleasant?
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]

Digital marketing offers a range of fantastic platforms for brands and businesses to connect with their customers. Whether you’re working in a B2B or B2C market, utilizing your digital channels effectively can increase the number of leads you generate and ultimately the sales opportunities you have.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In this case study, we’re looking at one of our clients who is a B2B Online Survey Company, and how we helped them to bring in higher quality leads and increase their conversion rate.