Digital marketing offers a range of fantastic platforms for brands and businesses to connect with their customers. Whether you’re working in a B2B or B2C market, utilizing your digital channels effectively can increase the number of leads you generate and ultimately the sales opportunities you have.
Account Based Sales is the future for forward-looking progressive companies that want to gain more sales and make their workload more varied and effective.
We have looked so far in this book about the way that Account Based Selling deals with the issues that have arisen in modern-day sales organizations. The fact that technology has lowered costs in certain areas but driven a wedge between the customer and the company is something that needs to be addressed.
So far we have looked at the way sales have been performed in the past and how they have developed the technology available.
Imagine the situation. You have gone back in time and you can tell Henry Ford which parts of his advertising spend were the ones that made him the sales.
The world of sales has moved apace over the last twenty years or so. From the advertising men of the 1980’s and early 1990’s the rise of mass media, the opening up of new markets and the proliferation of social media has meant that the game has changed completely.