“From not doing outbound before, to a thriving pipeline, MarketJoy’s quick thinking and resource expansion turned our campaign around.”
Blakbear provides advanced food safety and quality testing technologies to meat processing and distribution companies, helping them ensure product integrity, reduce contamination risk, and maintain regulatory compliance through real-time, reliable diagnostics.
“The campaign had a slow start, but the MarketJoy team went above and beyond adding extra resources and outbound channels to get us back on track. Their ability to course correct was impressive, and not an easy thing to do. Thanks to their efforts, we’ve built strong momentum and now have a robust pipeline with valuable leads. The addition of calling made a big difference, and overall, they did a great job.”
— Andrew Dougherty, Blakbear
Like many innovative companies in the food tech sector, Blakbear faced challenges scaling their outreach in a highly competitive and traditional market. Their campaign was slow to start due to limited outbound reach and underperforming channels that failed to penetrate their niche market. This sluggish beginning threatened to stall their momentum and delay lead generation goals.
Blakbear aspired to establish a steady pipeline of high-quality leads within the meat processing industry to grow their business development efforts. However, their internal bandwidth and lack of scalable outbound infrastructure made it difficult to reach the right decision-makers at scale. They needed a solution that could rapidly expand outreach while staying aligned with their ICP.
MarketJoy initiated a performance review to identify bottlenecks in the early campaign stage. The team rapidly increased outbound efforts by adding multiple channels including targeted cold calling, personalized email campaigns, and follow-ups. They optimized the messaging to resonate better with key decision-makers and added human research to enrich lead lists. Most importantly, they allocated additional internal resources to ensure quick turnaround and consistent follow-through.
- Turnaround achieved within weeks through rapid channel diversification and scaling of outreach.
- Over 20 high-value leads generated in the first months of the campaign.
- The addition of calling directly improved response and qualification rates.
Are you struggling with stalled outreach or inconsistent lead pipelines? MarketJoy has helped dozens of companies like Blakbear achieve sales growth through strategic outbound interventions and hands-on support.
Don’t let a slow start stop your growth. Imagine a robust pipeline in just weeks, with qualified leads who are ready to engage.
Take the first step toward your turnaround story.
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Facing similar challenges? Discover how MarketJoy can propel your business forward just like we did for Blakbear.
