About Diversegy: 📝
Serving thousands of customers across all deregulated U.S. markets, Diversegy acts as both a direct client advisor and a broker exchange platform.
They offer low-cost energy supply and other energy solutions to customers and partners thanks to their strategic industry relationships.
Diversegy is a subsidiary of Genie Energy (NYSE: GNE) and a leading retail energy brokerage firm in the United States.
The Challenge: 🤯
Diversegy needed to multiply its lead generation efforts and book meetings with decision-makers across a range of industries.
With high standards for targeting the right prospects, they required a partner who could provide the same level of precision.
MarketJoy’s Strategy: 🎯
We employed a multi-faceted approach to help Diversegy meet its objectives:
- Customized Targeting: Diversegy’s services spanned multiple industries, requiring specific strategies for each. MarketJoy created custom playbooks for 11 different industries.
- Title Engagement: We focused on engaging a variety of titles from Founders and CEOs to Engineering and Purchasing Managers, ensuring that we reached the decision-makers within each target company.
- Data-Driven Optimization: We employed strong analytics and ran 4-5 custom subject lines to gauge which titles engaged the most, enabling us to tweak our approach dynamically.
The Results: 📊
Diversegy’s Core Services
- Total Meetings Booked: 300
- Average Monthly Leads: 15
- Top Industry Engaged: Manufacturing (183 meetings)
- Top Revenue Window: Companies with $11-50M in revenue (175 meetings)
SiteWatch IoT Product
- Total Meetings Booked: 295
- Average Monthly Leads: 18
- Top Title Response: Director (181 meetings)
- Top Industry Response: Manufacturing
- Top Revenue Response: Companies with $100M in revenue (150 meetings)
- Top Employee Size Response: Companies with 500-5000 employees (191 meetings)
📞 Reach out to MarketJoy today and set the ball rolling!
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