case study

How MarketJoy Catalyzed Diversegy’s Lead Generation & Meeting Booking Across Multiple Campaigns

About Diversegy: ๐Ÿ“

Serving thousands of customers across all deregulated U.S. markets, Diversegy acts as both a direct client advisor and a broker exchange platform.

They offer low-cost energy supply and other energy solutions to customers and partners thanks to their strategic industry relationships.

Diversegy is a subsidiary of Genie Energy (NYSE: GNE) and a leading retail energy brokerage firm in the United States.


The Challenge: ๐Ÿคฏ

Diversegy needed to multiply its lead generation efforts and book meetings with decision-makers across a range of industries.

With high standards for targeting the right prospects, they required a partner who could provide the same level of precision.



MarketJoy’s Strategy: ๐ŸŽฏ

We employed a multi-faceted approach to help Diversegy meet its objectives:

  1. Customized Targeting: Diversegy’s services spanned multiple industries, requiring specific strategies for each. MarketJoy created custom playbooks for 11 different industries.
  2. Title Engagement: We focused on engaging a variety of titles from Founders and CEOs to Engineering and Purchasing Managers, ensuring that we reached the decision-makers within each target company.
  3. Data-Driven Optimization: We employed strong analytics and ran 4-5 custom subject lines to gauge which titles engaged the most, enabling us to tweak our approach dynamically.


The Results: ๐Ÿ“Š

Diversegyโ€™s Core Services

  • Total Meetings Booked: 300
  • Average Monthly Leads: 15
  • Top Industry Engaged: Manufacturing (183 meetings)
  • Top Revenue Window: Companies with $11-50M in revenue (175 meetings)


SiteWatch IoT Product

  • Total Meetings Booked: 295
  • Average Monthly Leads: 18
  • Top Title Response: Director (181 meetings)
  • Top Industry Response: Manufacturing
  • Top Revenue Response: Companies with $100M in revenue (150 meetings)
  • Top Employee Size Response: Companies with 500-5000 employees (191 meetings)




๐Ÿ“ž Reach out to MarketJoy today and set the ball rolling!

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