case study

How MarketJoy Tailored a Lead Generation Strategy to Propel Cablevey’s Global Outreach

About Cablevey

With a strong foundation in engineering, Cablevey stands out by designing and manufacturing tubular drag conveying systems tailored for a diverse range of industries, from food processing to pharmaceuticals.

With a presence in over 66 countries and servicing almost 1,000 different material types, Cablevey has earned its reputation as the go-to choice for industry leaders seeking the most efficient and safe material movement solutions.

Their technologically advanced systems guarantee minimal waste, impeccable material integrity, and a contamination-free movement (a critical need in industries like renewable energy and biomass).

Universally customizable, Cablevey’s systems fit seamlessly into any plant layout, run on energy-saving mechanisms, and champion maximum uptime due to their low-maintenance design.

 

Objective:

Develop an effective outbound lead generation pipeline and curate qualified meetings with plant managers across sectors to position Cablevey as the top choice for reliable and efficient conveying systems.

 

The Bottleneck:

Given the wide applicability of Cablevey’s systems, their potential customers spanned myriad industries and countries. Their pre-existing marketing and sales tactics were cumbersome and lacked precision, leaving sales reps slogging through a long and often fruitless sales cycle.

The ambition? Not just to expand the lead list, but to cultivate a rich pipeline teeming with prospects poised to close deals.

Moreover, in a crowded market with various conveyance system manufacturers, the imperative was not just to be seen, but to shine brighter than the rest.

 

Charting a New Path with MarketJoy:

Our partnership with Cablevey began with a holistic understanding of their challenges. In our onboarding discussions we:.

🎯 Dissected their most potent value propositions.
📝 Crafted concise and resonating messaging that echoed Cablevey’s unparalleled offerings, positioning them as direct solutions to plant managers’ challenges.
💌 Launched a multi-step cold email campaign, reaching out to thousands of Cablevey’s ideal prospects.
📊 Continuously monitored and refined the campaign based on response metrics, ensuring a high rate of conversion from outreach to sales meetings.

 

Triumphs in Numbers:

In just the initial month of launching the campaign, Cablevey witnessed a remarkable *45% uptick in sales leads compared to the previous quarter.

Yet, we didn’t rest on our laurels. Fueled by our dedication to constant evolution and commitment to top-tier results, we refined our approach.

The outcome? *A six-fold increase in sales appointments over half a year, solidifying the campaign’s success due to our tailored engagement strategy.

 

Ready to Transform Your Lead Generation Strategy?

Cablevey took the step to elevate their sales game. Isn’t it time you did the same? Let MarketJoy’s expertise amplify your brand’s voice and connect you with the leads that matter.

 

📞 Reach out to MarketJoy today and set the ball rolling!

Not sure what could improve your customer acquisition pipeline the fastest?

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