case study

How Viachem Got a Game-Changing Boost to Their Sales Pipeline thanks to MarketJoy

“MarketJoy far exceeded our expectations! They delivered over 91 high-quality leads in the first 10 weeks of the program – much more than we ever thought possible. We highly recommend them to organizations looking for a game-changing boost to their sales pipeline.”


-Daniel Cadenhead, Vice President of Sales and Marketing, Viachem Inc.


📍 Location: Plano, TX

🧪 Industry: Sales and Marketing Company

Timeframe: 12 Months


Proving that our approach and processes don’t just work for one type of company, our next case study looks at the work we did for Viachem, a Sales and Marketing Distribution company, where we didn’t just deliver new leads, we filled their sales pipeline for a full year!

MarketJoy’s unique outreach formula, business professionalism and pragmatic approach made all the difference for our client, Viachem.

About Viachem, Inc.

Viachem is an industry-leading specialty chemical, food additive and ingredient distributor focused on redefining the distribution experience for both producers and customers. Through a unique sales and distribution model, Viachem provides its suppliers with a cost-effective channel to quickly grow their market share without incurring additional risk and resource commitments.


Viachem’s Challenges:

🧑‍💼 Selling mainly to product managers of specialty chemical companies.

📈 Typically their sales cycle was very long.

✳️ Engaging across several channels which is not enough.

🆕 Their product was brand-new, so building awareness was needed.


A Long Sales Cycle + Brand New Product

Viachem came to us with some very particular challenges to overcome. Not only was their product brand new to the market, but they were typically facing a very long sales cycle, and were selling mainly to product managers of specialty chemical companies.

Their marketing team, business development representatives (BDR), and sales closers were also engaging prospects across several channels to get results, and this wasn’t enough.


Viachem’s Mission:

🧑‍💼 Directly connect with the market to find interest in their new product.

🏣 Reach product managers at prospect companies.

✅ Create awareness about their new product.


 Campaign Goal: Generate Brand Awareness and Book Meetings with Prospects

Viachem had very specific goals in mind in order to boost sales of their new product. They knew they needed to create increased awareness, to directly connect with the market to find interest in the product, and to expand outreach to product managers.

MarketJoy was brought in to supplement their team’s effort and directly connect with a precisely targeted and well-researched market to find interest in Viachem’s new product. All of this was done with the purpose of booking meetings for Viachem’s sales team and filling their sales pipeline.


MarketJoy’s Strategy:

✉️ Launch direct email campaign to connect with product managers.

⏩ Fine-tune the targeting and develop effective messaging.


Our Approach: Extensive Research + Effective Copy + Client Alignment

Although every company and campaign is unique, some things are common across our clients: the goal is to drive new leads. Time is of the essence in virtually all cases, because nobody wants to wait months before results start coming in.

That said, we always take time to thoroughly understand our clients’ offering, target market, and sales goals. The first step of every new project is getting to know your business, what you need to accomplish, and who you’re trying to reach. (This process takes about 7-10 business days.)

With Viachem,the primary goal was to drive new leads and boost their sales pipeline. The strategy included a direct email campaign for outreach, and fine-tuning the targeting and messaging approach as we went along.

We worked closely with their sales team to rapidly launch the campaign and bring in quick results. Week to week, we gradually refined the messaging and targeting approach to bring about a more focused and better outcome.



Within 10 Weeks, Viachem Received 91 Targeted Leads – and Filled Their Sales Pipeline for an Entire Year!

MarketJoy is happy to report that Viachem’s sales team was astounded with the campaign’s results. They were thrilled to receive over 91 viable, targeted leads in the first 10 weeks of the project. They received enough leads to keep their sales team busy for the next year.

Every lead delivered is a win. This was a particularly exciting campaign for our team – your success is our success! We received a glowing testimonial from Viachem, and solidified a close, ongoing working relationship moving forward.


Ready to Boost Your Revenue?

Stop wasting your time searching for prospects and struggling to bring in income. Let MarketJoy supercharge your business with expert outreach and data research.

We craft prospect data with human intelligence that ensures high-quality leads with verified information, and develop effective messaging that resonates with your target audience.

📞 Reach out to MarketJoy today and get the ball rolling!

Not sure what could improve your customer acquisition pipeline the fastest?

Take our 5-Minutes Sales Readiness Acceleration Audit for FREE and get a customized report!



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