Why You Need Effective Buyer Personas for B2B Lead Generation
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Why You Need Effective Buyer Personas for B2B Lead Generation
A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Personas take this information and build it out to clarify the needs, behaviors, goals, and concerns of your audience.
07 April, 2022
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