Customer Experience Tag

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How B2C Influence on B2B Customer Experience (CX)

 

The buyer's journey of B2B is completely different and more complex than B2C

Engaging with B2B customers and developing a greater B2B customer experience strategy requires a deeper understanding of their requirements, and knowledge of their organizational structure. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive.