When it comes to lead generation, prospecting customers, and a successful sales process, there's not a lot that is more important than getting your introductory sales email right. It's your initial communication with your potential customer, but also your one shot to give a good first impression. And as we all know, first impressions matter.
A quick look at your analytics may not tell you much about your subject lines. In fact, a lot of email marketers simply overlook the subject lines of their best and worst performing emails, passing them off as completely random.
One of the most soul-destroying tasks a marketer can suffer is to sit at their desk sending out prospecting emails all day long. But what's worse is that we all know the uncomfortable truth. When the slog is over, the vast majority of those who receive your emails won't even read them. They'll either end up in the spam folder, they won't get opened, or the potential buyer will just hit the "Delete" button before you get a chance for your message to be read.
Have you spent days crafting the perfect sales email, and had no replies? Even though you have a vast database and have gathered thorough and extensive prospecting, people just don't seem interested in your product.