Lead Nurturing Tag

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In b2b marketing, generating appropriate sales leads is vitally important - in fact, it's the lifeblood of any business operating in that arena. Because of this, many b2b companies focus on the lead generation like there's no tomorrow in the belief that the future prosperity of their business is directly related to the number of leads they are able to accumulate - and to an extent, that is correct.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]When you consider that around 80% of new leads never actually become sales, it makes sense to introduce lead nurturing into your marketing strategy. Lead nurturing is about developing a relationship with your leads throughout the sales process to help turn your leads into proper sales, and there are many benefits to using this approach.