SDRs Tag

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Sales development is the most crucial aspect of every business. And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. So, it should be worth paying attention to your SDRs coaching.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sales are the lifeblood of every business and sales rep’s turnover can hurt sales. Sales rep turnover costs businesses billions of dollars a year. Most salespeople understand the importance of keeping their sales rep’s turnover ratio down to crush their sales goals, but very few are doing the necessary work to retain their sales reps.
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Defining the Work of Sales Development Representatives (SDRs)

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals. Pioneered by technology companies like Salesforce and Oracle, the concept of sales development has since emerged as a proven tactic for reaching out key decision makers and penetrating target accounts.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]While working towards a fresh campaign to introduce a new product, all the teams are required to work in sync be it marketing or sales in order to put the same communication across the market. Too often, the importance of working together is missed out when the teams are focused on setting the strategies and planning for the campaign within their own team. The beginning of any campaign is the perfect time to start building the bridge between both the teams. It is required to get the response back from the target market and there comes a Sales Development Representative, the point of contact with the customers.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]One of the most significant strategic considerations you will have to make in relation to your sales and marketing teams is how you will position your Sales Development Representatives (SDRs) in the company structure. Determining where your SDRs report can change the way that leads are handled and can make or break the level of collaboration between departments.