Instagram is one of the fastest-growing social media platforms. It has more followers than Twitter and is proving particularly popular with women and those in the 18-29 category, who can be particularly difficult to reach using traditional marketing methods. More and more businesses are harnessing the power of Instagram in order to generate sales, as well as establish brand loyalty amongst followers.
Simple, affordable marketing
Instagram is a simple tool to use – relying on photo and video, there is barely a need to come up with clever marketing copy if the visuals hit the mark. Selling your products through breathtaking visuals or invoking the ‘must-have’ factor, having the right images can help to reach the shoppers who make up a large part of Instagram’s users. Taking high-quality photos is affordable and simple to do with any smartphone, and there is plenty of inspiration to be found from competitors and influencer accounts to find out what’s hot and what’s not with users.
Unique user experiences
Many businesses benefit from offering exclusive content through their Instagram accounts. From live video to special offers, sneak peeks and behind-the-scenes content, Instagram can deliver a more exclusive experience for the customer, earning that trust and affinity that can convert into sales. Adding product links, product codes and item names can all help make it easier to find the products in your images and lead to those all-important website sales.
Reward your followers
If consumers like something, odds are they’ll want to post about it on Instagram. The key goal of this is to get recognition from the brands they buy from, in the hope of being featured on the brand page, and gaining more followers for themselves in return. A simple scan of photos your brand or company has been tagged or mentioned in can produce a wealth of free marketing materials which serve the purpose of providing effort-free images for your page, as well as boosting brand loyalty between those customers. If these posters have a lot of followers, you have the bonus of being able to reach the masses who love to buy the things their Insta-heroes buy.
Instagram is a wide-reaching tool which can provide a huge boost to businesses looking to increase sales, particularly amongst the younger demographic. For more advice on this and other marketing techniques, contact MarketJoy for more info.