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MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. A big thanks to Larry Reeves, the CEO of AA-ISP. There MarketJoy’s VP of Customer Success – Curtis Bendt discussed about B2B buyer personas and their changing behavior while buying any product or service.
Curtis explained how to approach different types of buyer personas and what they’re looking for so that while preparing your marketing strategy you can focus more on relevant lead generation channels and tools.
We published a full-length article on how B2B buying decisions have changed last week. You can listen to the entire webinar here:
You can download the webinar deck here: