Author: Reshu Rathi

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Done right marketing can help you elevate your brand reputation, sales, and revenue manifolds. But getting started could be challenging, especially, if you don’t have any prior experience or insight. Well, if that’s the case with you, it’s vital that you understand the marketing is not much different from life; you can apply the principles of life to many facets of your marketing.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone. It seems like just about every business had a bad experience with their outsourcing company at least once or has heard about outsourcing horror stories.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Closing a sale can be tricky, especially when you are in a B2B business. Why? Because, In B2B sales, it’s never an immediate “yes.” But while some salespeople struggle or lose out on deals there are few who make it look easy by always getting signatures on the dotted line. How?
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Have you tried sending cold emails to people and found that no one responds to them? We’ve all been there. It sucks!
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Cold calling isn't dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Even the small businesses are on board that it's one of the best ways to move their business forward.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats, only 24% of sales emails are opened.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]

Sales development is the most crucial aspect of every business. And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. So, it should be worth paying attention to your SDRs coaching.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Email is an essential part of every digital marketing strategy in today’s era; no matter whether you're an SMB or enterprise business. Every marketer wants to increase their conversions from this channel, and that’s why they keep trying new tweaks, tips, and tactics to squeeze a lot more ROI from this channel. But not everyone is getting the desired results from it.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]The concept is simple -- more qualified leads more sales, which equals more income. Most salespeople understand the importance of generating more leads to crush their sales goals, but very few are doing the necessary work to qualify those leads.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sales is the toughest job in the world, but it can be an incredibly rewarding and lucrative job too- if you know how to do it. Unfortunately, most salespeople focus on how to sell more instead of how to become better at sales and that’s why they keep making the same mistakes again and again.