Author: Roop Singh

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Why You Need Effective Buyer Personas for B2B Lead Generation

A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Personas take this information and build it out to clarify the needs, behaviors, goals, and concerns of your audience.

07 April, 2022 /
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All marketing strategies can be classified under two types – Inbound marketing and Outbound marketing. It is essential to find the right balance between these two paradigms to maximize efficiency and success.

25 February, 2021 /
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As a growing company, the client prioritized efficiency, getting the best results possible out of fewer resources.

25 February, 2021 /
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Lead Generation campaigns for the Chemical and Manufacturing Industry are not easy. ABITEC is a world leader in the development of lipids and specialty ingredients for the pharmaceutical, nutraceutical, and specialty chemical industries.

24 February, 2021 /
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To generate B2B healthcare leads is tough, but MarketJoy helps the healthcare industry to generate qualified sales-ready leads.

11 February, 2021 /
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For healthcare companies, the target audience is very large but competition is more. Most companies are looking for more high-quality, qualified leads and to create a strong pipeline of prospects.

10 February, 2021 /
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For many companies, especially in healthcare lead generation is very important. Healthcare companies needed to generate high quality leads consistently and quickly. Sales reps depended on these leads, and they needed a source that would not let them down.

10 February, 2021 /
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]When you turn to us for assistance with your business development, market research, or lead development, we will look at every aspect of your sales process in order to identify which areas are going to benefit most from our input.
27 January, 2021 /
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]Discovering who your target audience is, what competition there is for your goods and services, or who the right person is in a target organization to have a meaningful conversation with can be problematic.TeamLogic It is a locally-owned nationally managed IT service provider focused on data security, disaster recovery, and on-site and remote support.
12 January, 2021 /
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]Many of the Oil & Energy businesses that we work with don’t just want one-off, short-term relationships with their clients, they want to build repeat business.
12 January, 2021 /