Author: Roop Singh

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sales is the toughest job in the world, but it can be an incredibly rewarding and lucrative job too- if you know how to do it. Unfortunately, most salespeople focus on how to sell more instead of how to become better at sales and that’s why they keep making the same mistakes again and again.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sales are the lifeblood of every business and sales rep’s turnover can hurt sales. Sales rep turnover costs businesses billions of dollars a year. Most salespeople understand the importance of keeping their sales rep’s turnover ratio down to crush their sales goals, but very few are doing the necessary work to retain their sales reps.
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Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. But there’s often a disconnect between what the stats say and what you get from this marketing channel.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]No matter what you do, mistakes are a part of the journey. We live in a busy world where things slip through the cracks all the times and outbound sales are no exception.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. A big thanks to Larry Reeves, the CEO of AA-ISP. There MarketJoy's VP of Customer Success - Curtis Bendt discussed about B2B buyer personas and their changing behavior while buying any product or service.
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I'm sure you've heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

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Sales Enablement is Not Sales Operations

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online.
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Defining the Work of Sales Development Representatives (SDRs)

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals. Pioneered by technology companies like Salesforce and Oracle, the concept of sales development has since emerged as a proven tactic for reaching out key decision makers and penetrating target accounts.
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If, your first move is to focus on the basics of your business be it a startup or you have excelled in your business everything comes down to getting acquiring leads. With whatever products or services you’re offering and have deployed your most valuable resources on the same, the next step is always going to move in the direction of finding the prospective clients.